INMD 350 Digital Product Planning & Design Successful digital products solve a problem held by an identifiable group of people. Identifying the problem, the potential solutions, and knowing how to identify and reach the target market are all essential elements of a digital product launch. Students will explore the foundational concepts and practices of both user and market research and will gain valuable experience pitching their ideas. Multidisciplinary teams research, plan, design and rapidly build a digital product and pitch their ideas to professionals including product and user experience experts, start-up team members and investors, and digital entrepreneurs.